A phone app for mums

Talk to it.
It does the
mum-jobs for you.

Hold the button and say what’s on your mind — tidy or messy. Mira gets on with the do-able bits, lines the rest up for one tap, and looks after everyone’s little jobs. Even yours, for a change.

Try Clarity free → See how it works
Just talk to itNothing sent without your yes
7:02
Wednesday
Good morning, love
Nothing needs you right now.
Done while you slept
Online food shop ready to check
Theo’s party present on its way
Your nails — booked Saturday 10am
TodayTalkYou
For you, this time
Your morning, finally booked in.
Why it exists

You’re the one who
holds it all.

Everyone’s appointments, the snacks, the shoe sizes, the “what does tomorrow need.” It lives in your head, and it never switches off.

Clarity is here to gently take that weight — the little jobs, the family stuff, and the bits that are only ever yours. So your mind can finally rest, and you can feel like you again.

7 in 10
of the family’s mental-load tasks are carried by mums. Time to share the load.
✶ ✶ ✶
Clarity

A kinder way
to plan
your day.

Clarity helps you offload what’s on your mind, so you can focus on what matters.

Capture your
to-dos effortlessly
Get personalized
encouragement
Stay focused on
what matters most
Download on theApp Store
7:02
Wednesday
Good morning, love
Nothing needs you
right now.
Done while you slept
Online food shop ready to check
Theo’s party present on its way
Your nails — booked Saturday 10am
TodayTalkYou
For you, this time
Your morning, finally booked in.
How it actually does it

No magic. No backdoors.
It works from what you already use.

You connect the everyday things below — with your permission. Mira reads what’s coming, gets on with the safe jobs, and lines up anything that costs money or messages a person for your one tap.

✉️Your email
📅Your calendar
💬Your messages
🛒The apps you already use
🎙️A photo or a voice note
↓

While you sleep, Mira works through it all.

She spots the school email, the appointment reminder, the party invite, the “running low” — and quietly sorts what she can.

↓

Done for you

The do-able digital jobs — adding to your calendar, building the food-shop basket, finding the slots, drafting the reply — handled, no tap needed.

Waiting for your yes

Anything that spends money or messages someone is teed up and sent from your own account — the moment you tap. Never before.

So when you see “tap to send,” it goes out as you — your email, your message, the school’s own app — with the wording ready. You stay in control of every penny and every reply.

Just talk

Get it off your chest —
and off your list.

Ramble, vent, offload at 11pm. Because Mira’s plugged into your calendar, email and apps, the worries you say out loud quietly turn into things she’s already handling — the big ones waiting for your yes.

Saying it out loud lightens your head. Mira lightens your list. And the more you talk to her, the more she understands you — so she helps with more, and asks you less.

You, 11pm
“I’m so behind. We’re out of everything, Theo’s got a party and I’ve no present — he’s mad about monster trucks and dinosaurs, but I don’t want the obvious thing everyone’ll get him — and I still haven’t replied to Hannah. I’m wrecked.”
↓ Mira turns it into
Food-shop basket — your usual brands, the bits you’re low on
!Theo’s present — 2 monster-truck & dino picks he’d love (not the obvious one), your choice
!Reply to Hannah — drafted, waiting your yes
And… go to bed. I’ve got it.
For the particular ones — we see you

It gets the
details right.

You’re fussy about the things that matter — good. Mira learns your taste, does the homework, and always shows you options before anything is sent. Nothing generic. Nothing you’d be embarrassed to give.

🦕

Does the research

You: “Theo loves monster trucks & dinos — but not the obvious thing everyone gets him.”
Mira: “Found a Monster Jam truck and a roaring dino that are top of the wish-lists this year — neither’s the gift he’ll get five of. Which one?”
💅

Your way, exactly

Mira
“Your salon books on Instagram — DM’s drafted, ready to paste in (or connect it and I’ll send). Want almond shape, gel, the lashes too? Just tell me.”
✨

Always your choice

Mira
“I never just buy or book blind. I bring you a couple of options that fit what you like — you pick, you tweak, then it goes. Your call, every time.”
This is the bit that matters most

The stuff that’s
only ever yours.

You book everyone else’s. Mira makes sure you’re on the list too — gently, never nagging.

Mira
“Your salon books on Instagram — I’ve written the DM for Saturday 10am, ready to send. Want gel, almond shape, the lashes too? Tell me and I’ll add it first.”
Mira
“Coffee with Hannah keeps slipping. Want me to suggest a Thursday that’s actually free and message her?”
Mira
“Your food shop’s due — basket filled with the brands you actually buy, from what you’re running low on. Want a look before it goes?”
Mira
“That parcel by the door — want me to book a free collection so it’s finally gone?”
Mira
“You’ve booked the kids’ dentist. Shall I find you a slot too, while we’re at it?”
Mira
“You’ve a quiet hour Friday — want me to hold it just for you? You’ve earned it.”
Mira noticed
“You used to plan events. You’d be brilliant at this.”
And one day — you again

Find your way
back to you.

Mira quietly notices what lights you up — the events and venues you loved before the kids, the way you cook, dress, do up a room now.

As the kids get older and time opens up, she brings you little ideas and first steps — so when you’re ready, it’s not a blank page. It’s a path back to yourself.

“You lit up planning Sofia’s party — you used to do events & venues, didn’t you? There’s a weekend styling course in spring. Want me to look into it?”
“You’ve saved 14 recipes this month. Once both kids are in school, there’s a morning cookery course nearby — shall I keep an eye on it?”
Never the nag

It asks him — you just say yes.

You approve it on your phone. He gets a friendly message on his. You’re not the asker, and you’re not the chaser.

On your phone
4:36
Mira
Marcus is near the shop on his way home. Ask him to grab milk? We’re low for the morning.
Yes, ask him →
→
On his phone
4:36
Mira · family assistant
Hi Marcus! 👋 You’re passing the shop on the way home — grab some milk? Low for the morning 🥛
Marcus
Got it 👍
Back to you: Marcus has the milk 💛
The family stuff, handled

The little things,
caught early and gently.

🎒

School

Mira
“Heads up — Thursday’s a non-uniform day: wear red, bring £1. I’ll pop it ready on the side for you.”
“Theo’s swimming slip needs a reply by Wednesday. I’ve drafted it — tap and it sends from your account.”
🎂

Birthdays

Mira
“Theo’s party is Saturday. He loves monster trucks & dinos — I’ve found two he’d love that aren’t the gift he’ll get five of, about £10, here Thursday. Pick one and I’ll add a card.”
“Granny’s birthday is Tuesday. Shall I send a card so it arrives in time? I’ll handle the post.”
🍂

Growing kids

Mira
“Jacob’s shoes might be getting snug — want me to check the size before the weekend?”
“Cold snap next week. Last year’s coat was getting small — shall I find the next size up?”
Mira · only if you fancy it
“You’re on school pick-up at 3, and there’s a £6 parcel drop two minutes from the gates. Want it? That’s £30 this week — straight into your pottery fund.”
Add it to my run →
Your fund
£240 & growing
A little extra, the easy way

Earn from the trips
you already make.

Mira learns your rhythm — the school run, the Tuesday shop. So when a quick paid errand pops up right on your route, at a time you’re already out, she offers it.

Only ever on the path you’re already taking. Only ever if you want it. Little earnings, towards something that’s yours.

A Tuesday night, 9:40pm

You’re wrecked. So you just… talk.

You mumble
“We’re out of everything, Theo’s got a party Saturday and I’ve no present, there’s a non-uniform day this week, and I still haven’t booked my nails or replied to Hannah.”
Mira
“Okay, I’ve got this. Food shop’s in a basket ready to check. Theo’s present and a card are picked — just say go. Non-uniform day is Thursday, I’ll have the £1 ready. There’s a Saturday 10am for your nails — want it? And I’ve drafted a lovely reply to Hannah with a free Thursday.”
Next morning
“Morning! Food shop’s arriving Thursday, Theo’s present is on its way, your nails are booked, and Hannah’s sorted for coffee. Nothing needs you right now.”

She booked yours in the same breath as everyone else’s. First time in years her head felt quiet.

Oh, and the boring grown-up stuff

The renewals, caught
before they cost you.

The bills that quietly creep up — Mira keeps an eye, and flags the cheaper option in time. Only ever switched if you say so.

Mira
“Your car insurance is about to auto-renew at £620. I’ve found the same cover for £441 — that’s £179 back in your pocket. Want me to line up the switch for your yes?”
“Can’t I just use Siri?”

Siri sets a timer.
Mira carries the load.

Siri / a reminders app
·You have to think of everything, first.
·You word the perfect command.
·It texts him as you — you’re still the nag.
·It forgets you the second you close it.
Clarity & Mira
✓It notices for you, before things slip.
✓You just mumble; she untangles it.
✓She messages him herself.
✓She remembers your whole world — and you.
Is it private?

Yes. You stay
in control.

Nothing is ever booked, paid for or sent without your tap — Mira drafts, you decide. She only sees what you choose to connect. No hidden microphone, no surprises.

Your family’s information is encrypted, never sold, and never used to train anything outside your own assistant. See, edit or delete anything she’s holding, any time.

Only what you connect

Nothing without your yes

See & delete it all

Never sold. Never trained on.

What mums say

The moment it clicks.

Illustrative of the kind of moment Clarity is built for.

★★★★★

“It booked my nails in the same breath as the kids’ dentist. I hadn’t done anything for myself in months — nobody had ever even noticed.”

Priya, mum of three · illustrative
★★★★★

“I vent to it at night and wake up to half my list already sorted. My head’s genuinely quieter — and so am I.”

Emma, mum of two · illustrative
★★★★★

“It picked up that I used to love events, and nudged me toward a course. I’d forgotten that version of me existed.”

Sarah, mum of two · illustrative
Feel like yourself again

Mumble the chaos.
Let Mira carry it.

Everyone’s little jobs, sorted. Yours too, for once. And a quiet path back to you. Try Clarity free — nothing happens without your tap.

Try Clarity free → See how it works
“I didn’t get organised. I got my head back.”